September 27, 2017



The Essentials Master Class

features 8 modules


You’re done with your training and ready to take your coaching practice to the next level. The trouble is, you’re not sure where to start. Based on feedback from hundreds of coaches, The Essentials Master Class answers the most asked questions.  Learn from experienced coaches and professionals.



Module One: Master Agreements with  Attorney Beverly Davidek, CPC

How do you prepare your business so that you and your clients are legally protected and all your essential agreements are in place? The first module will be co-taught by an Attorney/Coach Beverly Davidek, who will help you understand the most important factors when it comes to creating the necessary agreements and paper work to support your coaching practice. How do you handle refunds and cancellations? How do you handle possible mental issues with your clients and when to break confidentiality to save a life or give much needed care? We will also cover coaching insurance, what is covered, what is not and how to easily (and affordably) purchase insurance for your business.

Module Two: Master Charisma Jordan Mercedes, ACC

New coaches often ask is how to “show up” as a coach when they begin their business. They are often challenged by things like how to come across as confident and assured. Not everyone is born “charismatic” but just about everyone can learn to the master the skill of charisma. Charisma is the ability to connect with others and create long lasting influence for good. This module will help you develop your own charismatic style and to naturally connect with clients and others in your community in more meaningful ways. In this module, we will look at ways you can better under your personal charisma and gain tools to strengthen it.

Module Three: Master Resilience with Carol Pinciaro, CPC

What happens when sh*t hits the fan and you encounter obstacles that were not a part of your plan? Adversity is a part of any successful endeavor even in building a coaching practice. This module will give you tools to become resilient in the work that you do and provide insight on how to keep going even in the face adversity. What does adversity look like for a coach?


  • Working with a difficult or angry client or clients who have potential mental disorders and need to be transferred out.
  • Working with difficult partners.
  • Corporate internal issues with coaching partnerships.
  • Difficult communication issues.
  • Low client roster.
  • Work life demands and balance.
  • Working two “jobs” transition phase.
  • Disagreements.

This module will help you to be prepared before a crisis happens so that you can keep your business moving forward.


Module Four: Master Your Offerings with Mary Cravets

You’ve spent time and dedication honing your coaching skills but how do you bring your services and offerings to the world? Marketing Specialist Mary Cravets joins the Essential Master Class training to answer your questions about pricing, packaging and presenting your services online and on your website. In this module, we will cover:

  • Creating your pricing structure.
  • The pros/cons of putting your pricing on your website.
  • The dangers of hourly rates.
  • How long does transformation take?
  • How available do you want to be?
  • Creating your “lobster” or big ticket item.


Module Five: Master Self as Coach with Beverly Lidyoff, ACC

A coach can only take their clients as deep as they are willing to go themselves. This simply means that the coach must do their own inner work to become the effective coach that that they want to become. Some of the topics covered in this module:

  • Assessments – Who are you?
  • What is your success marker?
  • What does your “inner support” system look like?
  • The gift of Emotional Intelligence.


Module Six: Master Deep Exploration and Awareness for the Client Jordan Mercedes

How do you create an environment that allows your client to do the deep work and make transitions the want to make? What are the benefits and challenging to helping your clients go deep so they can move to the next level of their desired outcome.


Module Seven: Master Learning Jordan Mercedes

One way to anchor the learning from the coaching conversation is to explore with the client the learned and  what are their take-always from the session. This is important for the client to do before they move on to the next phase in the coaching process which is usually includes actions, goals and accountability. You will learn creative ways to guide your client through identifying their most valuable learnings during the coaching session


Module Eight: Master Cross-Cultural Connections with Maria Antonieta Robles Samaniego, CPC

Coaches are no longer limited to coaching in their region, the profession is global and those coaches who understand how to approach cross-cultural coaching will be more successful and effective. This module will feature, therapist and coach who coaches English and Spanish speaking clients. She will share her insights on coaching clients who may not have English as their first language and who may live in other countries or cultures of the world. If you are interested in cross-cultural coaching this will be an especially beneficial training session.


Extra Module: Master Technology 

What about the website and other essential tools needed to “go to market” from a technical point of view for your business? This module will cover 10 tools that will make your online life easier. We will talk about websites and web hosting, scheduling tools, calendars, photo editors, video and more. If you have a good resource or tool that you use feel free to share it with the class in this final session of the training.


January 2018